Pinnatec Auto
About Pinnatec Auto.
Pinnatec Auto is the automotive division of Pinnatec LLC, based in Massachusetts. We design and build automotive hardware and software, including Virtual Link.
Our mission
Well-built upgrades that are easy to use.
We build robust, easy-to-use upgrades for enthusiasts who drive their cars on the street and the track.
What we do
Design & Systems Engineering
We turn ideas into production-ready hardware and software. Our team handles system architecture, mechanical design, electronics, embedded firmware, and integration—always with manufacturability, serviceability, and safety in mind. We also use simulation and data-driven development to shorten cycles before anything hits the road.
Prototyping & Tooling
From quick proofs-of-concept to pilot builds, we produce functional prototypes in-house—printed, machined, and hand-assembled—then refine them with the same fixtures and end-of-line tests planned for production.
Validation & Testing
We verify performance on rigs and in real conditions. Bench work includes electrical load and transient testing, thermal and vibration exposure, and environmental checks. For electronics, we select parts carefully and stress-screen them. Road and track sessions close the loop with data logging and iteration.
Manufacturing & Quality Assurance
We specialize in low- to medium-volume builds. Each unit is serialized, programmed, and 100% function-tested before it ships, with assembly and test documentation kept for traceability.
Documentation, Support & Lifecycle
Every product ships with clear install and integration guides and versioned firmware release notes. Post-launch, we monitor field feedback, issue updates, and maintain service parts so products stay reliable over time.
People
Meet the Team
Ari Rogers — Founder & Full Systems Lead
Ari holds a B.S. in Mechanical Engineering and leads product development at Pinnatec Auto, from mechanical design to electronics integration, hardware layouts, embedded firmware, and production QA. He runs bench, road, and track validation and oversees manufacturing and test fixtures.